It looks like Wired magazine is about to steal the show at the SXSW geek-fest, thanks to a stunning partnership with Adobe.

The two companies have pieced together a visual magazine format using Adobe’s Air tool, and demonstrated the thing – unbelievably – on a tablet display powered by Android, a Nexus One and… Apple’s iPhone. All using the SAME Adobe Air kit, with versions of the digital magazine for each hardware format scaled down as required.

It could, if we may be so pretentious, be the unified next-gen media format everyone, Apple included, has been waiting for.

There’s a stunning demo video of the technology over at Adobe – it’s just popped up as we were writing this. Stay tuned for more on this, it could be HUGE. And it could really annoy Apple, which is equally as important.

And here’s a photo take of the Wired/Adobe app running on a Nexus One, taken from the Twitpic account of someone who attended the Wired presentation. It’s not the greatest photo, but it is at least proof we haven’t just made all this up.

• Buy the full range of Android phones through our retail partner Expansys.