We don’t yet have any network details for this oddly-curvaceous new Android phone, but maker LG told the internet yesterday that it’ll be ready to ship to the UK during May. Looks a bit “Orange” to us. Here’s how LG’s mobile president Dr Skott Ahn described the Optimus:
“This is a device that was designed for regular people who want to jump into the smartphone experience but have been hesitant to do so because of the learning curve. By making LG Optimus more approachable, we hope more people will give smartphones a try”
Spec-wise the GT540 is indeed a bit on the “mainstream” side of things, offering a 3megapixel camera and Android 1.6, with the OS adapted to allow four home screens rather than 1.6′s standard three – plus LG supplies its own social networking tool which streams your Facebook, Twitter and, er, Bebo accounts all into the one unified widget.
LG’s so confident the phone will be a success it’s even gone so far as to register a custom domain name for it. That’s long-term commitment for you right there. Here’s the promotional video:
We’re going out on a limb here and saying LG is perhaps aiming this one at the ladies. Here’s the spec list, for the benefit of you MEN:
- Long-lasting 1500mAh battery
- Android 1.6 OS
- 3.5mm headphone jack
- Bluetooth 2.1 capability
- Assisted GPS
- 32GB of expandable microSD memory
- Automatic account synchronisation with all Google mobile services
- DivX and Xvid video compatibility
- 4 customisable home screen themes


INQ’s Android phone is an interesting “boutique” piece of hardware, packed with unique interface customisations that go far beyond the headline Facebook integration. We like it a lot.
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