The latest unbelievably detailed collection of user data from mobile ad network Smaato has been released, and it shows… a lot.
Focusing mainly on how many people display, look at and interact with adverts on their mobile phones, the figures have been compiled from 7 billion ad requests filed through the Smaato network during May of 2010.
The end result is graphs like this, which show the likelihood of a phone user clicking on an advert. Be kind about Symbian users, a lot of them are children…
If you’re an app developer working on an ad-funded model, you’ll make a lot more money from targeting the Symbian platform, and even the Apple phones, basically. Which isn’t particularly great news for us lot. Here’s the European breakdown:
Read some insanely complex technical analysis of what this all ACTUALLY MEANS over at the Smaato Metrics site. We just like looking at the pretty graphs.
Motorola’s latest flagship dual-core Android monster is a massive, original powerhouse, that’s a big improvement on previous MOTOBLUR mobiles – but still isn’t a total winner.
A slim and glamorous phone from Sony Ericsson, with the sharpest display around. It’s no powerhouse and the screen’s not the biggest out there, but we don’t mind. Because it’s cute.
LG’s first glasses-free 3D phone is a heavy, fat monster, with a clever 3D effect that works rather well. As a smartphone, though, it’s heavy and underwhelming.
A very shiny thing from Sony Ericsson, with a 3.7″ screen and Android 2.3.3 inside. But is it exciting enough to win fans in today’s spec-obsessed market? Can man live on one core alone?
INQ’s Android phone is an interesting “boutique” piece of hardware, packed with unique interface customisations that go far beyond the headline Facebook integration. We like it a lot.
Bristolboy
/ June 10, 2010But, since the click through rate is lower, the valeu of each click becomes higher (assuming all other variables are constant).