HTC changes screen tech for Desire and Nexus One – AMOLED out, SLCD in

Citing the very well publicised global shortages of screens for smartphones, HTC has today announced it’s making a switch – swapping the current AMOLED HTC Desire and Nexus One screens for “Super LCD” technology.

So if you’re still patiently waiting for the HTC Desire you optimistically pre-ordered back on March 27th, the cavalry is about to arrive. The cavalry will take the form of a boat-load of HTC Desires with slightly different screens.

htc super lcd screens

We don’t know enough about screen technology to say if Super LCD is better or worse than the current AMOLED screen technology. We’d imagine it’ll be about the same, unless you go at it with a magnifying glass. Here’s the full press release:

­HTC Introduces SLCD Display Technology To Its Portfolio

New Displays to be integrated into HTC Desire and Nexus One

Taoyuan, TAIWAN – July 26, 2010 – HTC Corporation, a global designer of smartphones, today introduced Super LCD display (SLCD) technology into a variety of HTC phones including the HTC Desire and global Nexus One later this summer. The SLCD display offers an exceptional natural balanced colour, clear contrast, broad viewing angles and improved power efficiency.


“HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand,” said Peter Chou, CEO of HTC Corporation. “The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.”

SLCD is the latest generation of LCD technology that offers improved performance from earlier LCD panels including approximately five times better power management. SLCDs also offer an enhanced viewing experience with wider viewing angles that are enabled by Sony’s new VSPEC III™ technology.

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6 ResponsesLeave one →

  1. Who is going to be selling the Nexus One since Google is no longer going to offer them?

    Reply
  2. Gary C

     /  July 26, 2010

    HTC’s still supplying the networks, so… Vodafone.

    Reply
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