BIZARRE COMMERCIAL APPS: Capture the Rainbow

This is a rather peculiar recent new arrival on the Android Market. It’s basically an advert for colourful E-number based confectionery brand Skittles, only wrapped up as a photo editing and sharing app.

Capture the Rainbow lets users throw rainbows up on their photos, as a homage to the recent internet rainbow trend – and also as a subtle reminder of the “rainbow” of flavours provided by the Wrigley company’s product.

Here’s the description:

“Bring some color to your everyday life and create special postcards with Skittles rainbows! Add double rainbow, some Skittles or even a circle rainbow to your screen before you take a photo. Capture that special moment and share it with your friends on Facebook”

And what it looks like:

capture the rainbow android 2 capture the rainbow android 1

We suspect this isn’t going to generate as much “brand awareness” as the makers are hoping. Who really wants to put images of Skittles on their photographs?

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5 ResponsesLeave one →

  1. Dougster

     /  August 23, 2010

    How utterly random.

    I’m a vehicle paint correction specialist and never with out a bag!! Many in the same profession have a “thing” about Skittles. :D

    http://twitpic.com/1xr85l

    Reply
  2. Gary C

     /  August 23, 2010

    I go mad if I eat them. I’m sweaty and hyperactive within 30 seconds of biting down on my first one.

    Reply
  3. Dougster

     /  August 23, 2010

    It’s a sweaty job we do!!

    P.S. and O/T I came across these loon balls………

    http://www.theappshow.com/android/

    Reply
  4. Gary C

     /  August 24, 2010

    Reminds me of this, my all-time favourite parody video: http://www.youtube.com/watch?v=xHCu28bfxSI

    Except they don’t burst into song.

    Reply
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